


Atlantis Headwear
Atlantis Headwear, a brand of Master Italia S.p.A., was founded in the 1990s with the goal of creating hats and caps that were more than just accessories, but true symbols of quality and identity. With over thirty years of experience, it has become an international benchmark in headwear, standing out for its ability to combine design, functionality, and responsibility. Each hat is designed to last over time and tell a story that blends innovation, respect for the environment, and attention to detail.
In 2021, the company began a profound transformation, placing sustainability at the heart of its vision with the commitment to eliminate conventional materials by 2025. This path has gone beyond the selection of lower-impact fabrics, involving every stage of the supply chain: from tapes to accessories, from production processes to collaborations with suppliers chosen according to transparency and responsibility criteria. The search for preferred materials has not only reduced the environmental footprint but also improved the aesthetic and technical performance of the products, the result of years of testing and experimentation.
In January 2024, Atlantis became a Benefit Corporation, strengthening its commitment to generating a positive impact not only on the environment but also on people and the communities it works with. Being a Benefit Corporation means making daily choices that promote a more ethical and shared future, based on collaboration, transparency, and collective growth. In a fast-paced world, Atlantis has chosen to slow down to do things the right way: developing collections that combine aesthetics, functionality, and respect for the ecosystem.
Every day, the company embraces the opportunity to improve, to experiment with innovative solutions, and to build lasting relationships with partners and clients. With passion, an innovative spirit, and a strong sense of responsibility, Atlantis carries forward its mission: to transform the headwear industry into a more sustainable sector, capable of combining quality, beauty, and positive impact.
Memorabid auctions
All the items presented in this section are stored in the Memorabid warehouse, are photographed by the in-house team and are displayed using “360 photo” technology.
When a customer wins a “Memorabid Auction” will have the chance to purchase a COA “Certificate Of Authenticity” (an official document with an NFC Chip related to one sticked on his memorabilia, to certify the authenticity of the purchased item) at a cost of 25 euros at check out.